Free
To open your channel and start answering.
$0/month
- 2 agents
- 100 conversations per month
- 50 AI credits per month
The WhatsApp Business alternative for customer service
Talk to your customers on a channel of your own.
Your link, your QR code and the chat on your website, with your company's name and separate from your customers' personal chats. Customers message you without signing up, and your team replies from a shared inbox.
Free plan to get started · No commitment · In Spanish, English and Portuguese
DSOnline
Clínica Dental Sonrisa
trato.chat/sonrisa
Hi, do you have an opening for a cleaning this week?
Hi! Yes: Thursday at 10:00 or 4:30 p.m. Which do you prefer?
4:30, please.
Type a message…
- Unlimited messages in every conversation
- Customers don't sign up or install anything
- Customers decide what details to share
The problem
Customer service on WhatsApp Business comes with conditions you and your customers pay for.
It's the app everyone uses, but for a company it means approved templates to start conversations and a charge per template message. And your messages reach your customers mixed in with their personal chats.
| Topic | WhatsApp Business Platform | trato |
|---|---|---|
| Where customers message you from | The WhatsApp app | Your link, a QR code, your website widget, the WordPress plugin or the Trato app |
| What customers need to message you | A WhatsApp account | Just a browser: they write without signing up or sharing their details |
| Where the conversation lives | Among your customer's personal chats | In a separate place, not mixed in with their personal chats |
| To start a conversation | Approved templates | The customer accepted your updates or, with broadcasts from the Business plan, has your promotions turned on; it counts as one conversation of your monthly quota |
| Per-message charges | Charges per template message, based on Meta's and the provider's rates | No per-message charges: you pay per conversation, with unlimited messages in each one |
WhatsApp and WhatsApp Business are trademarks of their respective owners. Trato is not affiliated with Meta.
Your channel
A channel with your company's name.
With Trato you get an address of your own and take it wherever your customers are. They write from their browser; your team replies from the console.
Unlimited messages in every conversation
You don't pay per message. In a conversation, you and your customer can write as much as you need, whether it's ten messages or a hundred.
Each conversation lasts 3 days
It starts with the first message, from your customer or your company, and from that moment it lasts 3 days. The clock doesn't reset: when it ends, the next message opens a new conversation.
You pay per conversation, whoever starts it
Each new conversation counts toward your plan's monthly quota. Your company can start them with updates to customers who agreed to receive them and, with broadcasts from the Business plan, with promotions to customers who have them turned on.
Day 1: first messageFrom your customer or your company
Unlimited messages (3 days)Counts as one conversation
Day 4The next message opens a new conversation
How it works
Up and running in three steps.
You don't need to pay to get started, or ask your customers for anything.
Step 1
Create your account and pick your address
Sign up your company on the Free plan and choose your link. It's your channel, with your name.
Step 2
Share it where people already look for you
Post your link on social media, print the QR code for your counter, add the widget to your website or install the WordPress plugin. Customers can also message you from the Trato app.
Step 3
Reply as a team from a shared inbox
Assign conversations, use teams, tags, quick replies and internal notes, and close each one once it's resolved. The assistant welcomes customers with options and replies outside business hours.
Who it's for
For companies that talk to their customers every day.
Four examples of how Trato is used. The features are the same for any industry.
Clinics
Patients who book without signing up
A QR code at the front desk and your link on social media. Patients write from their browser and, if they verify their email, they can send you photos, documents and voice messages up to 10 MB.
What they use
- Welcome message with options to route each request
- Out-of-hours message
- Updates only to people who agreed to receive them
Gyms
Front-desk questions and promotions each customer controls
A QR code at the entrance for questions about memberships and schedules, and broadcasts with updates for people who agreed to receive them and promotions for people who have them turned on. Each customer can turn promotions off anytime, with a switch or by replying STOP.
What they use
- Scheduled broadcasts, with statistics, from the Business plan
- Opt out of promotions with a switch or one word
- Quick replies for memberships and schedules
Stores
Answer questions before the purchase
Add the widget to your store or install the WordPress plugin. The AI Agent suggests replies from your knowledge base and, if you turn it on, automatically answers the questions your knowledge base answers with certainty.
What they use
- Website widget and WordPress plugin
- AI Agent: suggestions, and automatic answers when it's sure
- Widget without Trato branding, from the Business plan
Real estate
Every inquiry arrives knowing which property it's about
With a link with context, whoever clicks your email or campaign lands in the chat and your team already knows which property they're asking about. AI can summarize the campaign email for your team.
What they use
- Links with context for emails, SMS and social media, from the Business plan
- Internal note with the campaign summary
- Clicks and conversations for each link
Privacy
Your customers decide what to share.
On Trato, chatting doesn't require any details. If customers want to be recognized, they verify their email first and can then add a @nickname.
No details to start
They write from your link, your QR code or your website, without creating an account or sharing their name or email.
Verified emailOptional
It's the first detail on their account: they confirm it with a code sent by email. Your team sees their email.
A @nicknameOptional
A unique nickname so your team can recognize them without knowing their name. They pick it after verifying their email.
What your team sees
@
@cami
Started chatting without sharing details
- Verified email
- cami@example.com
With a verified email, they get their history back on another device, also by signing in with their @nickname, and can send you photos, documents and voice messages.
And on your company's side
- Verified business badge: the Trato team reviews your documents by hand. From the Business plan.
- Customers can block or report a company.
- Trato support only enters your account with your permission, and it's recorded in the audit log.
- You can download a copy of your data and close your account whenever you want.
Pricing
One monthly plan. We never charge per message.
Choose by the size of your team. Prices in USD, month to month, no commitment.
Small business
For small teams that answer customers every day.
$19/month
+ VAT in Chile
- 5 agents
- 1,000 conversations per month
- 300 AI credits per month
Business
For growing teams that run campaigns.
$49/month
+ VAT in Chile
- 15 agents
- 4,000 conversations per month
- 1,000 AI credits per month
Pro
For operations with many agents.
$129/month
+ VAT in Chile
- 40 agents
- 12,000 conversations per month
- 3,000 AI credits per month
Enterprise
For large teams, with a custom contract.
from $499/month
+ VAT in Chile
- Custom number of agents
- 100,000 conversations per month
- Custom AI credits
Prices in USD. If your company is billed in Chile, you pay in pesos (CLP) plus VAT (19%), shown at checkout. No taxes are added in other countries.See pricing and compare plans
Questions
Frequently asked questions
Do my customers have to install anything?
No. They message you from their browser, with your link, your QR code, your website widget or the WordPress plugin. If they prefer, they can use the Trato app.
Do my customers have to sign up or share their details?
No. From your link, your QR code or your website, they message you without signing up or sharing any details: they decide which ones to add. If they want your team to recognize them, they verify their email and can pick a @nickname.
What's charged?
We don't charge per message. Your plan includes a quota of conversations per month, and each new conversation counts as one, whether your customer or your company starts it. Within the conversation, messages are unlimited. Your company can start conversations with updates, only to customers who agreed to receive them. Promotions are sent with broadcasts, from the Business plan, and only reach customers who have them turned on: they start on when the customer starts a conversation with you, and the customer can turn them off anytime.
What is a conversation?
It starts with the first message, from your customer or your company, when there isn't another one underway with that customer, and from that message it lasts 3 days. During that time, you can write to each other as much as you need. The clock doesn't reset with later messages: when it ends, the next message opens a new conversation. Internal notes and the assistant's automatic messages don't open conversations.
What happens if I reach my quota?
We never cut off a conversation that has already started: it continues as usual until it ends. When your plan's quota and your packs run out, everything new is paused, on every plan, until the next month. If a customer starts a conversation, their message reaches your inbox, but neither your team nor the AI Agent can reply; the assistant keeps sending the welcome message, the options and the out-of-hours message. Your company can't start conversations, and broadcasts are paused. If you don't want to wait, buy a pack of 1,000 extra conversations at your plan's price: you can buy several, whenever you want, and each one lasts 30 days. Once it's credited, you can reply to paused conversations that are still within their period, and broadcasts resume on their own.
Can my customers send me photos or voice messages?
Yes, if they've verified their email: photos, documents and voice messages up to 10 MB each. Your team gets them in the console.
What does the AI Agent do?
It suggests replies based on your company's knowledge base for your team to review before sending. If you turn on automatic answers, it also replies without review, but only when it's at least 95% sure and every fact in its answer is written in your knowledge base; otherwise it doesn't reply and the conversation stays with your team. It never handles complaints, payments or requests to talk to a person. Each suggestion, automatic answer or summary uses one AI credit from your plan. If your customer asks across several messages in a row, automatic answers wait until they finish writing and reply once, using a single credit.
How do my customers know they're talking to my company?
From the Business plan, you can request the verified business badge: you upload your company documents and the Trato team reviews them by hand. Plus, on every plan, customers can block or report a company.
Can I connect Trato to my systems?
Yes. You get a REST API, signed webhooks and API keys.
Which languages is Trato available in?
Spanish, English and Portuguese: the console for your team and the chat for your customers.
Open your channel today. Start for free.
Create your account, share your link and start talking to your customers. If your team is large, let's talk.